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REFERENCE
Production of Animation Videos on Young People’s Reproductive Health and Rights
Project: Masarouna/ Our pathway
Country: Iraq – Kurdistan Region of Iraq (KRI)
Project background:
Masarouna is a five-year regional program implemented in six MENA countries. It aims to mobilize the power of young people (aged 18-35) for collective action, supporting their initiatives to improve access to and respect for their reproductive health rights (RHR) through innovative pathways for change. The program strengthens youth engagement in civil society, equipping them to influence decision-makers and communities to promote better legislation and practices that support young people’s access to their RHR. Additionally, it fosters civil society growth and builds new partnerships and alliances to advocate for RHR and amplify youth voices.
Assignment:
As a part of its efforts to raise awareness and promote discussions on reproductive health rights (RHR) and engage with the broader youth community, the Masarouna project seeks to hire a consultancy company to produce two high-quality 5- 10 minutes 2D/infographics animation videos tailored for young audiences aged between 12-18 years.
The first video will focus on harassment, exploring its impact on young people and providing insights on prevention and response. The second video will address mental health, emphasizing the challenges young people face and the importance of mental well-being in relation to reproductive health. The selected consultancy company should have a strong track record in producing engaging and informative animation content. They must be adaptable and open to receiving multiple rounds of feedback, ensuring that the final videos align with the project’s messaging and effectively communicate key concepts. These videos will serve as essential educational tools in schools, helping to challenge stigma, raise awareness, and empower young people with knowledge about their rights and well-being
Deliverables and timeframe
Oxfam is looking for a consultancy firm and/or consultant that is open to close collaboration with the Masarouna project team, ready to incorporate multiple rounds of feedback to ensure the final products align with the project’s objectives and messaging. The consultancy is expected to start mid-March and end by end of-June. The deliverables are as below.
Recommended Video Formats: Length (between 5- 10 minutes)
Format: MP4 or MOV
Resolution: HD (1920x1080)
Format: MP4
Resolution: 720p (1280x720) and 1080p (1920x1080)
Selection Criteria and Evaluation:
Oxfam will evaluate proposals based on the following criteria to ensure the selection of the most suitable candidate or organization. The evaluation will focus on experience, creative concept, budget, and timeline.
Criteria |
Weight (%) |
Evaluation Factors |
Experience and Past Work |
20% |
- Demonstrated expertise in similar projects, particularly working on educational materials and videos. |
Creative Concept on How the Assigned Topic Will Be Developed |
30% |
- Clear, innovative, and compelling approach to developing the assigned topic. |
Budget and Cost-Effectiveness |
30% |
- Detailed breakdown of costs in IQD. |
Timeline and Feasibility |
20% |
- Realistic and detailed timeline with clear milestones and deliverables, considering rounds of feedback and |
Copyright and Ownership
The final deliverables, including all drafts, raw materials, and finished products, will be the exclusive property of Oxfam, with full copyright and ownership rights retained by Oxfam. The contractor/consultant agrees that any reproduction, distribution, or usage of the content requires prior written consent from Oxfam
Ethical requirements, safeguarding and confidentiality.
Do no harm. The consultant should be culturally sensitive, and he/she/they will ensure the application of the “do no harm” principle. The consultant shall respect the Oxfam code of conduct and the guidance regarding safe programming.
Lastly, the service Provider shall not use or disclose to any person during or at any time after service provider’s engagement by Oxfam any information relating to Oxfam’s business and operations or any other matters which may come to Service Provider’s knowledge whilst providing the Services and which may reasonably be regarded as confidential (Confidential Information).
Competences and qualifications
Proven Experience in Animation Production:
Youth-Centric Content Development:
Strong Understanding of Reproductive Health and Youth Issues:
Cultural and Contextual Sensitivity:
Technical Expertise:
Language
Logistics
How to apply
Interested consultancies, with relevant experience and skills based on the ToR, can submit their Expression of Interest (EOI), including the following:
Please submit the EOI and other documents by 11:59 PM Iraq time by 16th of March, 2025 to IRQConsultancy@oxfam.org.uk with Production of Animation Videos on Young People’s Reproductive Health and Rights in the subject line. No EOIs will be accepted after the deadline.
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