For Oxfam Pilipinas

Philippine Nationals Only

Oxfam is a global movement of people working together to end the injustice of poverty.

About Oxfam Pilipinas

We seek lasting change. We at Oxfam Pilipinas dream and work for a future where Filipinos are free from poverty. For more than 30 years, serving in a country where close to 27 million now live in poverty, we have relied on the power of people to carry out programs designed to achieve our shared vision. Central to our strategy is working with partners to transform the unequal power relations, structures, norms, and values that cause poverty and inequality, including gender-based violence and injustice. 

We strive to apply a feminist lens to all our analyses and actions. We seek to save lives, provide access to services, and reduce the impact of disasters, particularly on the most vulnerable and disadvantaged. We belong to the larger Oxfam family of over 20 organizations networked with partners and grassroots communities in all corners of the globe. We are part of a global movement for genuine change, seeking to rid the world of the scourge of poverty, with gender justice at the core of what we do.

Background

Oxfam Pilipinas (OPH) is now the 22nd independent affiliate of Oxfam confederation. It is currently working to diversify its funding streams to support the sustainability of its operations and advocacy goals. The organization is launching a public fundraising initiative as part of its broader sustainability strategy. The proposed Public Fundraising Market Research will serve as the foundation for developing a robust and context-specific fundraising program, with a focus on individual giving, digital campaigns, private sector or corporate engagement, fundraising events and other local institutional partnerships. Its overall objective is to understand the public fundraising landscape in the Philippines and to gather data on OPH’s team approaches for the creation of public fundraising program.

Scope of Work

The Consultant will undertake a comprehensive market research study to understand the public fundraising landscape in the Philippines. It will include three (3) process stages with initial and pre-identified research points such as but not limited to:

1. Data Collection

       1.1. To collect data based on political, economic, social and technology (PEST) analysis tool.

             1.1.1 Review Philippine government overall situation and policies on NGO operations, tax incentives for donations (big or small), regulatory environment, and data privacy laws.

             1.1.2. Revisit economic indicators that affect public fundraising such as but not limited to GDP growth, individual income and spending behavior, inflation, unemployment rates, and corporate social responsibility (CSR) trends in the Philippines.

             1.1.3. Determine cultural attitudes and perceptions for philanthropies and development INGO in the Philippines specifically towards OPH.

             1.1.4. Identify technologies that support public fundraising by researching available CRM, existing payment gateways, digital marketing tools, cybersecurity concerns and internet penetration for online donations.

       1.2. To gather information on the market evolution, size of market share and opportunities for public fundraising in the Philippines.

             1.2.1. Make an historical analysis by studying NGO fundraising trends and competitor market shares.

             1.2.2. Evaluate total annual donations, key competitors and their fundraising market share, and donation breakdown by source (individuals, corporate, institutional).

             1.2.3. Identify regulatory requirements, donor behavior trends and digital engagement pattern.

             1.2.4. Segment donors by demographics and categorize by giving preferences including small donors, corporate, High-Net-Worth Individuals (HNIs), Generational clusters (Millennials & Gen Z).

2. Assessment and Analysis

       2.1. To analyze the results on financial indicators, best funding channels and preferred giving platforms.

             2.1.1. Evaluate available fundraising channel by testing and reviewing digital community, corporate and legacy fundraising initiatives. Assess success rates and donor engagement per channel.

             2.1.2. Review public fundraising capital, expenses and ROI in the Philippines.

       2.2. To analyze the feasibility and cost-benefit.

             2.2.1. Assess compatibility and cost-effectiveness of digital fundraising and its entailed technology solution (social media campaign and tools) and requirements to see fit and flexibility for OPH.

             2.2.2. Assess messaging effectiveness for OPH impact narrative and fundraising propositions.          Identify gaps and develop messaging strategies based on the data collection findings.

3. Reporting and Recommendation

       3.1. To summarize findings, analysis and provide recommendation for OPH public fundraising program.

             3.1.1. Summarize findings with risks, opportunities, and recommendations.

             3.1.2. Optimize strategies by recommending improvements and integrations on current Country and Sustainability Strategies.

             3.1.3. Develop and adjust audience messaging communication plan based on results.

             3.1.4. Recommend a business plan with a roadmap for integration and set timelines for PFR program.

             3.1.5. Recommend future projects and for adapting to market changes based on projections/scale up that include AI-Driven engagement and new fundraising methods.

             3.1.6. Provide organizational structure recommendations for PFR that may be applicable and appropriate to OPH context as an organization.

If the consultant wishes to propose modifications to the specification which may provide a better way to achieve Oxfam Pilipinas’ objectives in this call, these must be considered as an added-value in the offer.

Period of Engagement : July 2025 – January 2026

Other Responsibilities 

• Adhere to Oxfam’s principles and values as well as the promotion of gender justice and women's rights.
• Perform priority organizational tasks related to his/her competencies as may be assigned from time to time.

Organizational Values:

• Equality -  We believe everyone has the right to be treated fairly and to have the same rights and opportunities.

• Empowerment - We acknowledge and seek to expand people’s agency over their lives and the decisions that impact them.

• Solidarity -  We join hands, support, and collaborate in working towards a just and sustainable world.

• Inclusiveness – We are open to everyone and embrace diversity. We believe everyone has a contribution to make, regardless of visible and invisible differences.

• Accountability – Our purpose-driven, results-focused approach means we take responsibility for our actions and hold ourselves accountable. We believe that others should also be held accountable for their actions

• Courage - We speak truth to power and act with conviction on the justice of our causes

Our values and commitment to safeguarding

Oxfam is committed to preventing any type of unwanted behaviour at work including sexual harassment, exploitation and abuse, lack of integrity and financial misconduct; and promoting the welfare of children, young people and adults. Oxfam expects all staff and volunteers to share this commitment through our code of conduct. We place a high priority on ensuring that only those who share and demonstrate our values are recruited to work for us.

Note: All offers of consultancy will be subject to satisfactory references and appropriate screening checks, which can include criminal records and terrorism finance checks.

A thriving diverse Oxfam:

It’s people power that brings about change. To play our part as a global organisation working to overcome poverty and inequality, we need equality, diversity and inclusion across our community of staff, partners and volunteers. Together, we’re committed to becoming a more diverse workforce, better able to tackle the global challenges that face our world today.

To do that:

• We need to dismantle the unequal power structures that exist everywhere, this including Oxfam and the wider development and charity sectors.
• We need an inclusive Oxfam where everyone can bring who they are to our work and feels celebrated for the differences they bring.
• We want and need everyone, and that means we need you.